Trend alert: Comedy Clutch


Image by: Anya Hindmarch

Image by: Anya Hindmarch

Equal parts playful and proper, comic book-inspired clutches and bags are taking the street-style scene by storm. There seems to be a bit of a trend for novelty / comedy clutch bags at the moment. The big hoo-ha about Moschino’s MacDonalds themed collection – would you want to sport the famous arches on your designer bag? Anyway, with these fun and quirky clutches going on, Charlotte Olympia, the queen of quirky herself had a few fun styles to complement her awesome shoes. I LOVE the Eye Want You clutch. And Anya Hindmarch has a definite snacks based theme going on with her clutches – anyone up for a ginger nut??

Image by: Moschino

Image by: Moschino

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Autumn/Winter ’15 trend Alert: Sixty Swings

Image by: Gucci

Image by: Gucci

This upcoming season’s fall-winter 2014-2015 trend is all about bold new silhouettes, modern and delicate materials, as well as bright colours and styles. There is no doubt that the retro inspired styles featuring classic shapes and bright colours are making a huge comeback. We expect typical wearable fashion essentials with touches of creativity, commercial updates, unexpected classics, luxurious and confident ready to wear garments, as well as experimentations and fashion forward looks. We also see experimental, classic, feminine, mannish and very modern outfits.

All of those elements lead us to the swinging 60’s!! Now, as we have already mentioned the comeback of the old and forgotten pieces, it’s the right time to think of the swinging 1960′s and 1950′s retro looks. How about completing your outfit with a glossy trench coat? We also suggest cool and elegant shift dresses, youthful pin up updates, flared skirts, pale prints, and much more.


Image by: beauty.bgfashion

A definitive era for fashion, film and MUSIC, the 60s makes a comeback this winter, reinstating all our favourite swinging styles. It is time to slip into shift dresses and buttoned-up coats as designers revisit the silhouettes made iconic by Brigitte Bardot and Twiggy. Team a knitted roll-neck with a thigh-skimming leather skirt, cinching your waist and elongating your legs…

Twiggy, Penelope Tree and Jane Birkin were on the minds of designers at Gucci, Saint Laurent and Louis Vuitton this season. Mini-skirts, trapeze dresses, patent Mary-Janes, graphic bobs and pastel colours paid tribute to the baby doll style, presenting a fresh, carefree take on the Swinging Sixties London.

As seen on Gucci & Valentino

As seen on Gucci & Valentino


This Swinging 60’s trend designers go back to A-line skirts and the mini-skirt.

As seen on Saint Laurent, Gucci & Louis Vuitton

As seen on Saint Laurent, Gucci & Louis Vuitton

Here we see the 60’s prints, going retro with geometrical and horizontal patterns on dresses. The polka dot patterns are also getting its groove back into this winter trend.

As seen on Louis Vuitton, Valentino & Prada

As seen on Louis Vuitton, Valentino & Prada

Another thing that’s in trend is colourful winter jackets, sported in pastel colours, mini length with high waste belts. A certainly must have for this winter.

As seen on Gucci

As seen on Gucci

Clearly, the winter/autumn is surely bringing the swinging 60s back so be ready to get groovy this winter!

1. Shift dress

001-110-0937_2_coverEuropean style emerald green shift dress RM85 RM59


European style vivid yellow multi-pockets shift dress RM85 RM59


European style dual colour shift mini dress (White) RM105 RM73

2. A-Line & Mini skirt

001-130-0339_6_coverEuropean style drop-down button A-line skirt (Coral) RM79 RM55

001-130-0371_2_coverEuropean style vivid yellow A-line skirt RM75 RM52

3. Coloured jacket & coat


European style candy blue long suit RM136 RM95

001-140-0406_2_coverEuropean style double breasted oversize jacket RM118 RM82


European style double breasted long suit RM113 RM93

4. 60′s print

001-120-0707_4_coverEuropean style geometry printed top RM79 RM55


European style horizontal colour block shift dress RM93 RM65


European style geometry colour-block printed knit dress RM105 RM73


Let us know what you think on this trend!

Your fashionista sister, Chenara.



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Lingerie Trend: Racerback Lace Lingerie

Lace is back!! (No pun intended!) We saw this trend hit the runways back in 2009. However it doesn’t seem to look like it’s going anywhere. If anything designers are taking a different spin on the lingerie as ‘outwear’ trend, adding more lace into lingerie. Making a super feminine finishing touch, making lingerie as it should be, sexy!!!

Let’s start with a go-to innerwear as outwear piece: the Racerback. If you’re going to show off your chest and neckline, why not accentuate your back too? The racerback style makes shoulders look sultry. Some women even find that racer back bras give them more support…although I’ll leave that for you to decide. Wear this under a sheer top or a low-cut cropped tee. The racer back is said to give women more shoulder movement and freedom, with less stress on the shoulders.

You also don’t have to ever worry about ‘slip-straps’, those moments of tucking your bra straps are gone with the racer back style.  Showing off your back is the new things. With different lace back styles and designs, its adding the feminist touch, with lace also having the touch of class.

Image by: Pinterest

Image by: Pinterest

Image by: Pinterest

Image by: Pinterest

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Trend alert: Cut-out & ripped denim pants


The irony of the “hole” ripped denim is that it takes care to engineer something so careless. But it’s this carelessness factor that keeps it on the fashion radar. From spring 2014, torn jeans continue to be worn in the most casual or most sophisticated of ways.

The main challenge consists in trying to maintain a state of comfort, while still aiming for the distressed jeans to look effortlessly pulled together,  the chicer the better.  Styles range from classy, edgy and super-tough approaches to men inspired trends.

Celebrites that are rocking the new ripped denim look range from Kim Kardashian, J.Lo, Kate Moss and the list goes on.

Photo source:

Photo source:

How to get the Kim Kardashian look, always been known for the dramatic look its no surprise that here her jeans are the main focal point exposes whole thigh area, matched with a simple white tank top, and cream blazer and nude high heels to keep it feminine.

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Fall/Winter ’15: Top 5 Trends that you can start wearing now!

Taking cues from the designer runway collection highlight on Autumn/Winter 14 Fashion week that we presented on last week, now is a great time to take a look at some of the top trends of the season. From casual pieces to luxe prints, and from 60’s style to 90’s sport wears, Sayfashion brings you the top 5 key trend for Autumn-Winter 2014 hot off the Fashion Week catwalks.

1. The Oversize Coat

As seen at Christian Dior

As seen at Christian Dior

Left to Right: Miu Miu, Prada, Céline

Left to Right: Miu Miu, Prada, Céline

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Fall/Winter 14: Designer’s RTW runway Highlight

How quickly time passes! Are you ready for the brand new season fashionistas?

Fashion Week AW14 has ended few months ago, as always, the end of Fashion week brought with it the inevitable forecasting & preview of what will be in stores for the coming season. Boyish VS feminine, grunge VS opulence, past VS present, maximalist VS minimalist, it’s all about CONTRAST for the coming season.

Here, we’ve highlight some top picks of the best autumn/winter 2014 runway moments from the shows in Paris, New York, London and Milan.

P CollagePD CollagePrada – The oversize XXL Coat & 60′s prints

BP CollageBurberry Prorsum – Prints on prints (scarves and blankets on garments)

Vt CollageValentino – The 60′s Pop

BV CollageBottega Veneta – The geometry colour-block puzzle

LV Collage

Louis Vuitton – Aspen Chic on leather & Suede

CD Collage

Christian Dior – The boyish coat

ES CollageElie Saab – The Dark Opulence

VB CollageVictoria Beckham – The monotone minimalist

CK CollageChristopher Kane – The Nylon

Sl Collage

Saint Laurent – The boyish preppy

C CollageChloe – The boyish cut

GV CollageGivenchy – The animal prints on sheer


Fashion Consultant

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Caught up in a Korean wave – Korean Fashion Week 2014

Asian fashions form a constantly and rapidly growing in the international fashion scene, and Korean fashion statement is making their mark on the world’s fashion house! Yes, the Korean wave, aka“Hallyu” phenomena has made its ways all over the globe.

Considering its status as Asia’s fashion trendsetter, Korean fashion trend started to be popular, not only embraces its uniqueness theme through fashion, but also something that will fit into any wardrobe. Korean style has its own inspiration are now widely used by almost every youngster & teenagers worldwide, due to the Increasing popularity of Korean celebrities in the world. These celebrities are becoming the Korean fashion’s ambassador and fashion trendsetter which many people want to capture.





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Trend alert: Back it up!


No longer just for school kids or teenagers, the grade school staples has become a chic and necessary accessories for adults. They’re half functional, half accessory that blends in perfectly, that’s why we’re big fans of the latest 90′s revival – the backpack <3

Let’s forget about the old-school backpack with cushioned straps and multiple organizer pockets, trust me, these are not the same nylon bags that you once knew. It’s graduated into more fashionable and convertible styles with super on-trend details like studs, fringe, and contemporary prints that are sleek enough for a casual outing, work or a night out.


Cara2Cara Delevingne in Mulberry AW14

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Celebrity inspired: The summer printed outfits that our favourite celebs are wearing!

Last call for the summer prints!!!

It’s almost the end of August – your last chances to squeeze in one last summer look before we move on to the new season. So, to make sure your wardrobe doesn’t miss the last beat this summer, we’ve created a round-up list of our favourite looks from our favourite celebs like Taylor swift, Selena Gomez, Miranda Kerr, Rosie Huntington-Whiteley, and more. Let’s scroll through and find out the summer dresses and rompers that our favourite celebrities are wearing and shop your favourite summer outfits along the way!


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Trend alert: Ankle strap heeled sandals

strappy-minimalist-sandals-streetstyleSay hello to your sexiest summer sandals – The ankle strap heeled sandals! The dainty ankle strap heels with a single strap around the toes. It’s basic, effortless, minimalist yet irresistibly sexy & stylish! The ankle strap heeled sandals is currently all the rage in the fashion scene – in the blog, Instragram, Pinterest, street style and quickly become a favourite staple of designers, celebrities and fashion bloggers!

These beauties are so simple but make the biggest statement, and what makes them absolutely amazing is their ability to pull together even the drabbest outfits, and they can go with nearly every outfit to keep it effortless chic, you may dress it up with an evening frock or down with a casual pair of jeans and shorts.

Megan Fox in Giuseppe Zanotti Two-Tone Leather Ankle-Strap Sandals for the New York premiere of ‘Teenage Mutant Ninja Turtles’

Megan Fox in Giuseppe Zanotti Two-Tone Leather Ankle-Strap Sandals for the New York premiere of ‘Teenage Mutant Ninja Turtles’

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